The Rugby World Cup is also set to boost Britain economically. Last Saturday’s New Zealand/Australia Rugby World Cup final drew a 0.6 final rating and 1.0 million viewers on NBC, flat in ratings and up 9% in viewership from a New Zealand/United States exhibition on the comparable date last year (0.6, 927K). Rugby World Cup 2019 in Japan was the most watched rugby event ever with more than 857 million people around the world … This year’s Rugby World Cup, held in Japan, set various records for viewership of social and digital media content, it was announced today. Rugby World Cup Final Tops Million Viewer Mark. This represented an increase of 26 per cent on the 2015 World Cup in England, World Rugby, the sport’s governing body, has revealed.

The 2019 Rugby World Cup in Japan attracted global viewership of more than 857 million, making it the most-watched tournament in the history of rugby union. The total figure was more than six times that achieved for the 2015 Rugby World Cup 2019 production shortlisted for TV Awards. Back in 2003, when the tournament took place down under, it contributed £169 million to Australia's economy. World Rugby, rugby union’s international governing body, said that there were 2.1 billion views of video content, of which 54 per cent were via its own channels. The massive viewership numbers of the World Cup and Super Bowl pad the coffers of FIFA and the NFL respectively.

FIFA has turned a profit of $5 billion or just below from the last three World Cups. Rugby World Cup 2019 in Japan was the most watched rugby event ever with more than 857 million people around the world watching the action via World Rugby’s network of rights-holding broadcast partners, an increase of 26 per cent from the previous tournament in England. RWC 2019 sets new broadcast records and inspires new audiences. A record of around 857-million people watched the 2019 Rugby World Cup in Japan via World Rugby’s network of rights-holding broadcast partners, translating into a 26% increase in viewership from the tournament in England in 2015. ITV’s coverage of England’s Rugby World Cup-ending loss to Australia drew an average audience of more than 10 million, burying BBC1’s Doctor Who which could manage just 3.7 million viewers.

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