Top four brands contributed to about 90% of the total market share. Apple is now the market leader in the premium smartphone segment for 2019 Q4, with a resounding 75.6% market share. The USA smartphone market showed an annual decline of 7%. The premium smartphone market grew by 18 percent last year as compared to the previous.

The premium smartphone market, priced above $500, is expected to grow by around 12% in the UAE this year despite an overall flat market. The ultra-premium smartphone market is dominated by Apple with 80 percent share. Apple is still leading the US Smartphone market with a 39% share in Q3 2018. Speaking to IANS, Aditya Babbar, Director at Samsung India’s mobile business, said the company topped India’s premium smartphone market in Q1 2019 by clocking 68.9 percent volume market share and 65.9 percent value market share. Motorola showed a YoY growth of 54% in Q3 2018.

Shipments of premium smartphones priced at Rs 30,000 and above grew by 33 percent in the June quarter compared to the year-ago period, according to Counterpoint Research. Overall, the premium segment grew by 14% year on year, despite the slumping global smartphone market which saw a 3% decline. OnePlus continued to lead the premium smartphone market in India in Q3 of this year, Counterpoint Research has claimed in its report. Xiaomi also saw a healthy 149% uptick in market share in the premium segment, and overall the category accounted for a 22% of all smartphone sales in …

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